Have an idea? Let's build it.

Look at the build-for-equity programme. Selected founders pay a fixed participation fee and contribute towards a defined development budget, and we discount a strictly limited first version in exchange for an equity stake that's agreed separately.

It isn't a way to get a whole product built for free. Every partnership has a fixed scope, a maximum contribution from us and a review point before any further work. If equity isn't a fit, a paid discovery phase is an affordable way to get a clear plan and estimate.

We quote paid development once we understand the scope: the features, the platforms, the integrations and any security or compliance needs. Two apps that sound similar can differ a lot in effort.

Most projects start with a paid discovery phase that produces an MVP scope, user flows, an architecture outline and a written estimate.

Before you pay anything, you receive written package terms that set out what the fee covers, its cancellation and refund terms, and whether it's credited towards later work. Applying through this website is free, and the application form never asks for payment.

No. Paying the participation fee doesn't guarantee acceptance or investment. It also doesn't buy unlimited development, a finished product or any particular equity percentage. Applications are reviewed selectively and are subject to due diligence, and a partnership only begins once the scope, contributions and equity terms are agreed in writing.

Case by case. It depends on the value of the development we contribute, how much of the cost you cover, the stage and valuation of the business, your own commitment, and the capital the company will need later. We explain our reasoning, and the final terms are documented in writing.

Depending on where you and your company are based, some structures need specialist legal or regulatory review, so we can't promise that one standard contract fits every partnership.

We contribute product strategy, design coordination, development and testing for an agreed first version. You contribute what a product can't succeed without: industry knowledge, customer access, research, consistent time, and running the business after launch. Some founders also contribute part of the development budget. Who does what is written into the agreement.

Ownership is agreed in writing before work starts. For paid projects, the agreement sets out when ownership of the custom code passes to you, normally once the agreed fees are paid. Reusable studio components, open-source libraries and third-party services stay under their own licences, and the agreement lists them.

For equity partnerships, the agreement states which company owns the product and its code.

Every agreement covers how changes are requested, how disagreements are resolved and what happens if either side ends the engagement, including the handover of work that's been completed and paid for. For equity partnerships, the shareholder documents cover exits and share transfers. We'd rather agree these points at the start than improvise later.

Yes, and we ask you to. The first form only needs a non-confidential description of the problem, the audience and your proposed solution.

If we both want to go further, we'll explain our confidentiality process and agree an appropriate confidentiality agreement before you share detailed material. A confidentiality agreement protects the information you share with us. It can't stop other people from independently developing similar ideas.

It depends on the scope, which is why we give timelines after discovery rather than before. You'll get a schedule with milestones based on the agreed features. Keeping the first version focused is the most reliable way to launch sooner.

Fixed-price projects are billed in milestones tied to written acceptance criteria, starting with a payment at kickoff. Longer projects can be billed monthly. The proposal states the currency, how taxes are handled and who pays transfer fees.

Yes. We work with clients and founders in India and internationally, and paid projects can be quoted in INR, US dollars or another agreed currency.

For equity partnerships involving non-resident founders, investors or companies, cross-border rules on share issuance, valuation and reporting may apply, so each structure is reviewed individually.

Yes. Maintenance and support can continue as a monthly arrangement covering updates, fixes, monitoring and small improvements. What's included, and how quickly we respond, is agreed in writing.